Motion
Market intelligence for talent decisions
Motion is the Talent Axle intelligence practice. It exists to give buyers, promoters and brands a defensible basis for talent investment across African markets.
Demand Read
Where audience attention for a talent or genre is concentrating, and how that has shifted across recent quarters.
Territory Momentum
Comparative movement across markets, so programming and routing decisions are made on evidence rather than assumption.
Programming Context
How a booking is likely to perform against comparable engagements in the same market and format.
Buyer Briefing
A written summary prepared for the decision makers signing off the investment, with confidence levels stated.
How Motion is prepared
01
Scope
We agree the question, the markets in view and the decision it supports.
02
Assemble
We gather demand signals, performance history and programming context.
03
Interpret
Analysts qualify the data and state confidence levels openly.
04
Deliver
You receive a written brief, with a working session if required.
Motion figures published on talent profiles are indicative summaries. Full reports are prepared per engagement and are shared only with the commissioning client.
Request Motion insights
Tell us what decision you are making and we will confirm scope, timing and cost.